The CIO as storyteller

Communication is the bedrock of all social behavior. And multilingual communication — what linguists call code-switching — is the human norm. The British Council, the United Kingdom’s international cultural arm, has referred to recent surveys indicating that the majority of humanity is multilingual. The Linguistic Society of America reports that there are upwards of 6,000 languages worldwide, and humans have worked hard to accommodate this diversity. In Novi Sad, Serbia, for example, the sign to the mayor’s office is in the four official languages of the city: Serbian, Hungarian, Slovak, and Pannonian Rusyn.

To read this article in full, please click here