Business expansion plans often pose IT leaders a thorny question: Can the software at the heart of the enterprise support our business ambitions?
For Sweetwater Sound, an online retailer of musical instruments and audio equipment, this crossroads came in the wake of an October 2018 decision to build a new distribution center — nearly four times the size of its existing facility — next to its Fort Wayne, Indiana, headquarters.
In-house software development had been a way of life at Sweetwater since the beginning: Founder and CEO Chuck Shurack built the company’s CRM, ordering and inventory management system himself.
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Read More from This Article: Sweetwater Sound retunes in-house tech for expansion
Source: News