SAP wants to woo businesses back to its CRM

Woo, not sue: That’s SAP’s new strategy for dealing with customers that want to access their core ERP data through a cloud-based CRM system.

Customer relationship management (CRM) overtook database management and enterprise resource planning (ERP) to become the biggest business software category in 2017, and is set to be the fastest-growing in the years to come, hitting US$45.8 billion this year. But SAP came late to CRM, and now urgently needs to catch up with Salesforce.com, to which it is running a distant second — or third, depending on who’s counting.

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