Salesforce bets big on Saudi Arabia with 500M USD AI investment

Salesforce has announced a $500 million USD investment in Saudi Arabia, signaling its commitment to fostering innovation and economic growth in the region. The investment, unveiled at LEAP 2025, aims to bolster workforce development through AI skilling initiatives and expand Salesforce’s local partner ecosystem. This move follows Salesforce’s pledge at Davos to establish a new regional headquarters in Riyadh.

A key component of this expansion is the introduction of Hyperforce, Salesforce’s next-generation platform architecture, to Saudi Arabia. Delivered in partnership with Amazon Web Services (AWS), Hyperforce will enable Salesforce customers to run workloads locally while adhering to regulatory requirements.

“We are entering a new era where autonomous AI agents working with humans are transforming workforces and businesses across the globe,” said Marc Benioff, Chair and CEO, Salesforce. “With Agentforce, Hyperforce, and our global partner ecosystem, we are empowering Saudi organizations to deliver unprecedented levels of productivity, growth, and customer success.”

Salesforce is also partnering with global consulting firms like Capgemini, Deloitte, Globant, IBM, and PwC to provide AI-powered solutions and enhance business efficiency. Agentforce, Salesforce’s AI-driven workforce augmentation tool, will play a crucial role in helping enterprises scale operations through autonomous AI agents.

In addition to technological advancements, Salesforce is committed to training 30,000 Saudi citizens in AI, with a focus on increasing female workforce participation. Partnering with Princess Nourah University (PNU), the largest women’s university in the world, Salesforce will provide AI-focused learning and workforce development opportunities. This initiative leverages Trailhead, Salesforce’s online learning platform, to equip female students with the digital skills needed to excel in the AI-driven economy, supporting Saudi Arabia’s Vision 2030 for inclusive growth. Furthermore, Salesforce is expanding Arabic language support for its AI solutions to ensure greater accessibility and inclusivity.