Salesforce and Google expand partnership to bring Agentforce, Gemini together

Salesforce and Google expanded their strategic partnership on Monday to enable Salesforce customers to use Google Gemini to build Salesforce Agentforce AI agents and to deploy Salesforce on Google Cloud.

The partners said the new agreement will give customers more choice in the models and capabilities they use to build and deploy AI agents, noting that customers will be able to develop AI solutions tailored to their specific needs while avoiding lock-in to AI model providers. They said the benefits of Gemini will include:

• Agents with multi-modal capabilities: Agents will be able to leverage Gemini’s native multimodality to recognize images (including error codes) and detect emotions in voice.
• Expanded contextual understanding and reasoning: Agents can leverage Gemini’s 2 million-token context window to retain and reference large volumes of information, such as codebases, years of customer interactions, or product documentation.

The partners said they expect to make these capabilities available this year.

The partnership between the two companies already allows customers to use data bi-directionally from Google BigQuery and Salesforce leveraging Salesforce’s zero copy technology.

As part of the deal, Agentforce will be able to use Grounding with Google Search for dynamic retrieval that gives agents the power to reference up-to-the-minute data, news, current events, and credible citations. For example, a supply chain management and logistics agent could track shipments and monitor inventory levels in Salesforce Commerce Cloud. It could also use real-time data, such as weather conditions and geopolitical events, to identify potential disruptions. The partners said they expect to make this capability available in the coming months.

The deal will also enable customers to use Salesforce’s Agentforce, Data Cloud, and Customer 360 on Google Cloud’s infrastructure. The partners noted that once Salesforce’s products are available on Google Cloud, customers will be able to procure Salesforce offerings via Google Cloud Marketplace.