Revenue management can help maximize digital transformation investments

As I pointed out in my last post, digital transformation is currently the hottest topic with CIOs and business leaders. A reasonable question to ask is whether digital transformation alone will propel a company into market leadership.

To better understand digital trends and how they impact revenue, Model N recently commissioned ReRez Research to field a survey of 300 C-level executives across pharmaceutical, medical technology, semiconductor manufacturers, and high-tech companies to understand the state of revenue. The report was an interesting look at how companies are managing revenue, what organizations are doing to modernize revenue management, and the pitfalls to avoid.

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