Skip to content
Tiatra, LLCTiatra, LLC
Tiatra, LLC
Information Technology Solutions for Washington, DC Government Agencies
  • Home
  • About Us
  • Services
    • IT Engineering and Support
    • Software Development
    • Information Assurance and Testing
    • Project and Program Management
  • Clients & Partners
  • Careers
  • News
  • Contact
 
  • Home
  • About Us
  • Services
    • IT Engineering and Support
    • Software Development
    • Information Assurance and Testing
    • Project and Program Management
  • Clients & Partners
  • Careers
  • News
  • Contact

PeaSoup: The UK’s Only Cloud Provider to Use Liquid Immersion Cooling Technology Has a History of Innovation

“This initiative is not about PeaSoup as a company, marketing hype or promotion. It’s about the future, our children, and generations to come. Unless stopped, humanity’s destruction of nature will ultimately render the planet completely degraded. Climate change with extreme weather events is already occurring more frequently with great intensity. We are also radically approaching critical tipping points. We need to act now and bend the curve of carbon emissions. There is only one pathway forward and that involves making rapid and deep cuts in emissions – including at data centers and across the cloud computing industry that is absolutely fundamental and crucial for how we work and nearly everything we produce.”

– Art Malinowski, Head of Marketing at PeaSoup Hosting Limited

Disruptive by nature, PeaSoup was the first cloud company in Europe to go to market with a fully hyper-converged architecture, one of only five in the world at the time. Based on VMware technology, that foundation is today relied on by a rapidly growing customer base that includes leaders in the automotive, education, government, healthcare, manufacturing, and retail industries that demand the elasticity, utter reliability, and ironclad security of the PeaSoup cloud.

We recently connected with PeaSoup’s Head of Marketing Art Malinowski to learn more about the company’s recently unveiled ECO Cloud Service, its aggressive emissions-related goals, and the growing demand for environmentally friendly IT solutions. We also took the opportunity to learn more about PeaSoup’s deployment of immersive liquid cooling technology at its state-of-the-art data center in Gatwick, U.K.

“We offer a full array of public, private, and hybrid cloud services and solutions, including Infrastructure-as-a-Service, Backup-as-a-Service, and hyper-converged storage that removes around 40% of the risk of downtime over comparable offerings and increases performance,” says Malinowski. “On the most basic level we provide our customers with everything they need to realize the full potential of a truly virtual, software-defined datacenter that addresses their unique needs – all through an environment that can be controlled by the existing IT team through a full portal interface or with on-premises management tools for VMware environments.”

Malinowski also notes that PeaSoup guides and supports customers at every step of their cloud journey, from planning their cloud infrastructure to data migration and fully managed cloud services. It’s work that he believes is inherently good for the environment.

“Centralizing services into the cloud provides the opportunity to deliver efficiency,” says Malinowski. “Organizations of all sizes can take advantage of the investment in power efficiency and heat reuse that would not be commercially viable on an individual basis.”

That is certainly the case with PeaSoup. In additional to being VMware Zero Carbon Committed, all of the company’s data centers and buildings will be powered by 100% renewable energy by 2025. But that’s just the start. PeaSoup is the only provider in the U.K. to use liquid immersion cooling technology to deliver a carbon-zero cloud – the company’s ECO Cloud service.

PeaSoup embraces environmental friendly immersive cooling for cloud services. This technology increases performance by stabilising ambient CPU temperature and reduces data centre footprint and power consumption by a whopping 30%.

“Our Zero Carbon efforts are very much focused on tangible elements where we can make a real difference and not offer lip service,” adds Malinowski. “As an organization we strive to develop our services with others of a similar mindset to reduce our impact on the environment – not just as an ‘offset,’ but as a true sustainable position where the whole chain of supply can be seen to benefit the environment.”

The liquid immersion technology used in PeaSoup’s data center in Gatwick accomplishes that and cools servers by placing them in a biodegradable dielectric liquid. The cooling can be up 1,000 times more efficient than air conditioning. It’s a process that not only makes all components less susceptible to temperature changes, but also enables them to be placed much closer together – allowing PeaSoup to simultaneously increase the compute and storage capacity the facility delivers. The system also uses very little water.

“Power is one of the most important factors in calculating a carbon footprint and Power Usage Efficiency, or PUE,” he says. “The dielectric biodegradable liquid used to cool our servers stands at a 1.03 score, while the average PUE for data centers that use air conditioning is around the 2.0 mark.”

Despite such impressive gains, Malinowski stresses that PeaSoup has plans for much more. By the end of 2025, and as part of its work with local councils, the company will move to install thermal heating exchanges at the end of its closed-looped circulation system to help heat local and public buildings.

“We offer the high-performance, secure, and utterly reliable cloud services and solutions the most demanding enterprises need for less than the competition, without ingress and egress fees and with personal, dedicated service that delivers peace of mind,” he says. “VMware has long been the backbone of our cloud infrastructure and with the VMware Zero Carbon Committed initiative we can improve our goals and raise awareness about sustainable cloud computing platforms while accelerating the implementation of alternative cooling methods that don’t require carbon offsetting. With our cloud we can help enterprises immediately lower their own carbon footprint.”

Learn more about PeaSoup and its partnership with VMware here.

Cloud Management, Green IT


Read More from This Article: PeaSoup: The UK’s Only Cloud Provider to Use Liquid Immersion Cooling Technology Has a History of Innovation
Source: News

Category: NewsMay 26, 2022
Tags: art

Post navigation

PreviousPrevious post:Novant Health’s Angela Yochem on changing the cost center mindsetNextNext post:Considerations for Effectively Leading a Global Workforce

Related posts

Barb Wixom and MIT CISR on managing data like a product
May 30, 2025
Avery Dennison takes culture-first approach to AI transformation
May 30, 2025
The agentic AI assist Stanford University cancer care staff needed
May 30, 2025
Los desafíos de la era de la ‘IA en todas partes’, a fondo en Data & AI Summit 2025
May 30, 2025
“AI 비서가 팀 단위로 지원하는 효과”···퍼플렉시티, AI 프로젝트 10분 완성 도구 ‘랩스’ 출시
May 30, 2025
“ROI는 어디에?” AI 도입을 재고하게 만드는 실패 사례
May 30, 2025
Recent Posts
  • Barb Wixom and MIT CISR on managing data like a product
  • Avery Dennison takes culture-first approach to AI transformation
  • The agentic AI assist Stanford University cancer care staff needed
  • Los desafíos de la era de la ‘IA en todas partes’, a fondo en Data & AI Summit 2025
  • “AI 비서가 팀 단위로 지원하는 효과”···퍼플렉시티, AI 프로젝트 10분 완성 도구 ‘랩스’ 출시
Recent Comments
    Archives
    • May 2025
    • April 2025
    • March 2025
    • February 2025
    • January 2025
    • December 2024
    • November 2024
    • October 2024
    • September 2024
    • August 2024
    • July 2024
    • June 2024
    • May 2024
    • April 2024
    • March 2024
    • February 2024
    • January 2024
    • December 2023
    • November 2023
    • October 2023
    • September 2023
    • August 2023
    • July 2023
    • June 2023
    • May 2023
    • April 2023
    • March 2023
    • February 2023
    • January 2023
    • December 2022
    • November 2022
    • October 2022
    • September 2022
    • August 2022
    • July 2022
    • June 2022
    • May 2022
    • April 2022
    • March 2022
    • February 2022
    • January 2022
    • December 2021
    • November 2021
    • October 2021
    • September 2021
    • August 2021
    • July 2021
    • June 2021
    • May 2021
    • April 2021
    • March 2021
    • February 2021
    • January 2021
    • December 2020
    • November 2020
    • October 2020
    • September 2020
    • August 2020
    • July 2020
    • June 2020
    • May 2020
    • April 2020
    • January 2020
    • December 2019
    • November 2019
    • October 2019
    • September 2019
    • August 2019
    • July 2019
    • June 2019
    • May 2019
    • April 2019
    • March 2019
    • February 2019
    • January 2019
    • December 2018
    • November 2018
    • October 2018
    • September 2018
    • August 2018
    • July 2018
    • June 2018
    • May 2018
    • April 2018
    • March 2018
    • February 2018
    • January 2018
    • December 2017
    • November 2017
    • October 2017
    • September 2017
    • August 2017
    • July 2017
    • June 2017
    • May 2017
    • April 2017
    • March 2017
    • February 2017
    • January 2017
    Categories
    • News
    Meta
    • Log in
    • Entries feed
    • Comments feed
    • WordPress.org
    Tiatra LLC.

    Tiatra, LLC, based in the Washington, DC metropolitan area, proudly serves federal government agencies, organizations that work with the government and other commercial businesses and organizations. Tiatra specializes in a broad range of information technology (IT) development and management services incorporating solid engineering, attention to client needs, and meeting or exceeding any security parameters required. Our small yet innovative company is structured with a full complement of the necessary technical experts, working with hands-on management, to provide a high level of service and competitive pricing for your systems and engineering requirements.

    Find us on:

    FacebookTwitterLinkedin

    Submitclear

    Tiatra, LLC
    Copyright 2016. All rights reserved.