Skip to content
Tiatra, LLCTiatra, LLC
Tiatra, LLC
Information Technology Solutions for Washington, DC Government Agencies
  • Home
  • About Us
  • Services
    • IT Engineering and Support
    • Software Development
    • Information Assurance and Testing
    • Project and Program Management
  • Clients & Partners
  • Careers
  • News
  • Contact
 
  • Home
  • About Us
  • Services
    • IT Engineering and Support
    • Software Development
    • Information Assurance and Testing
    • Project and Program Management
  • Clients & Partners
  • Careers
  • News
  • Contact

Oracle updates Fusion Cloud CX with CDP, B2B buying features

Oracle has updated its Unity Customer Data Platform (CDP) with new features to help enterprises improve customer experience and engagement, and optimize marketing spend.

The latest updates made to Unity CDP — announced at the CloudWorld 2024 conference — are designed to offer marketers and sellers actionable account views that leverage customer intent data from marketing, sales, and service combined with finance, product usage, contract, and supply chain sources to help enterprises engage buying group members at target accounts with precise upsell and cross-sell opportunities, the company said.

Unity CDP is part of Oracle’s Fusion Cloud Customer Experience (CX) suite.

The new updates include an account profile explorer, and features, such as native Oracle Analytics cloud integration, industry onboarding accelerators, and buying group and opportunity scoring.

The new account profile explorer is designed to help marketing and sales teams deliver upsell and cross-sell engagements to grow revenue opportunities.

“This feature provides a view of an account from a foundation of connected business and customer data that drive native AI recommendations and can pinpoint recommendations for the best offer,” the company said in a statement.

Separately, the buying group and opportunity scoring feature is designed to help sales teams identify opportunities within a buying group faster with the help of AI to detect signals, based on role, tile, and aggregated topic engagement.

According to Oracle, these AI recommendations will include suggestions for taking actions or steps to close the sales opportunity.

A native integration with Oracle Analytics Cloud will help enterprises’ marketing teams to get insights and enhance the decision-making process, Oracle said.

Other new features of Unity CDP include industry onboarding accelerators that are designed to help enterprises accelerate time-to-value on CDP implementations with industry-optimized templates, data models, and attributes, said Natalia Rachelson, group vice president of Oracle Fusion Cloud Applications.

“Oracle CX Unity CDP now has industry accelerators for high tech, industrial manufacturing, professional services, telecommunications, utilities, financial services, travel, and retail,” Rachelson added.

Self-service for buyers in Cloud CX

Oracle has also added new capabilities to Fusion Cloud CX that will allow self-service for buyers, streamlining collaboration related to quotes, proposals, orders, and contracts.

These capabilities would allow enterprises to engage with buyer groups through shared access to quotes, orders, account profiles, subscriptions, and renewals.

The self-service capabilities also have been laced with AI models that combine the entire buying process along with a customer’s historical data, and data from the financial applications in the Fusion Cloud Applications Suite, Rachelson said, adding that the financial application data is underpinned with historical data based on recurring revenue, usage, and consumption.

Due to this combination, enterprises can offer their customers an assisted buying experience, the vice president explained.

Other updates include the introduction of generative AI for contract summarization and sellers.

The generative AI features inside Fusion Cloud CX will allow sellers to identify and capitalize on sales opportunities by helping them draft emails, activity summaries, sales executive briefings, and executive summaries for quotes and proposals.

Separately, the contract summarization feature will help enterprises reduce contract processing time by providing quick answers to contract-related questions, helping sellers and buying groups to track important milestones and obligations, and improving governance and compliance.

Fusion Cloud CX, according to Rachelson, also offers unified CPQ, contracts, and order management.

“This feature will help enterprises increase the speed and accuracy of transactions, manage complex enterprise sales agreements, and honor pre-negotiated terms during the ordering process by unifying contract management, order management, subscription management, and configure, price, and quote (CPQ) capabilities,” Rachelson explained.


Read More from This Article: Oracle updates Fusion Cloud CX with CDP, B2B buying features
Source: News

Category: NewsSeptember 11, 2024
Tags: art

Post navigation

PreviousPrevious post:Qué deben tener en cuenta los CIO antes de aspirar a ser CEONextNext post:El Arsenal F.C da un paso adelante en su plan de transformación digital

Related posts

휴먼컨설팅그룹, HR 솔루션 ‘휴넬’ 업그레이드 발표
May 9, 2025
Epicor expands AI offerings, launches new green initiative
May 9, 2025
MS도 합류··· 구글의 A2A 프로토콜, AI 에이전트 분야의 공용어 될까?
May 9, 2025
오픈AI, 아시아 4국에 데이터 레지던시 도입··· 한국 기업 데이터는 한국 서버에 저장
May 9, 2025
SAS supercharges Viya platform with AI agents, copilots, and synthetic data tools
May 8, 2025
IBM aims to set industry standard for enterprise AI with ITBench SaaS launch
May 8, 2025
Recent Posts
  • 휴먼컨설팅그룹, HR 솔루션 ‘휴넬’ 업그레이드 발표
  • Epicor expands AI offerings, launches new green initiative
  • MS도 합류··· 구글의 A2A 프로토콜, AI 에이전트 분야의 공용어 될까?
  • 오픈AI, 아시아 4국에 데이터 레지던시 도입··· 한국 기업 데이터는 한국 서버에 저장
  • SAS supercharges Viya platform with AI agents, copilots, and synthetic data tools
Recent Comments
    Archives
    • May 2025
    • April 2025
    • March 2025
    • February 2025
    • January 2025
    • December 2024
    • November 2024
    • October 2024
    • September 2024
    • August 2024
    • July 2024
    • June 2024
    • May 2024
    • April 2024
    • March 2024
    • February 2024
    • January 2024
    • December 2023
    • November 2023
    • October 2023
    • September 2023
    • August 2023
    • July 2023
    • June 2023
    • May 2023
    • April 2023
    • March 2023
    • February 2023
    • January 2023
    • December 2022
    • November 2022
    • October 2022
    • September 2022
    • August 2022
    • July 2022
    • June 2022
    • May 2022
    • April 2022
    • March 2022
    • February 2022
    • January 2022
    • December 2021
    • November 2021
    • October 2021
    • September 2021
    • August 2021
    • July 2021
    • June 2021
    • May 2021
    • April 2021
    • March 2021
    • February 2021
    • January 2021
    • December 2020
    • November 2020
    • October 2020
    • September 2020
    • August 2020
    • July 2020
    • June 2020
    • May 2020
    • April 2020
    • January 2020
    • December 2019
    • November 2019
    • October 2019
    • September 2019
    • August 2019
    • July 2019
    • June 2019
    • May 2019
    • April 2019
    • March 2019
    • February 2019
    • January 2019
    • December 2018
    • November 2018
    • October 2018
    • September 2018
    • August 2018
    • July 2018
    • June 2018
    • May 2018
    • April 2018
    • March 2018
    • February 2018
    • January 2018
    • December 2017
    • November 2017
    • October 2017
    • September 2017
    • August 2017
    • July 2017
    • June 2017
    • May 2017
    • April 2017
    • March 2017
    • February 2017
    • January 2017
    Categories
    • News
    Meta
    • Log in
    • Entries feed
    • Comments feed
    • WordPress.org
    Tiatra LLC.

    Tiatra, LLC, based in the Washington, DC metropolitan area, proudly serves federal government agencies, organizations that work with the government and other commercial businesses and organizations. Tiatra specializes in a broad range of information technology (IT) development and management services incorporating solid engineering, attention to client needs, and meeting or exceeding any security parameters required. Our small yet innovative company is structured with a full complement of the necessary technical experts, working with hands-on management, to provide a high level of service and competitive pricing for your systems and engineering requirements.

    Find us on:

    FacebookTwitterLinkedin

    Submitclear

    Tiatra, LLC
    Copyright 2016. All rights reserved.