Oracle launches AI Agent Studio for Fusion Cloud to retain customers

Oracle has added a new AI Agent Studio to its Fusion Cloud business applications, at no additional cost, in an effort to retain its enterprise customers as rival software vendors ramp up their agent-based offerings with the aim of garnering more market share.

“The introduction of the AI Agent Studio reflects the need for every major enterprise application platform to have its own set of agents as it has become a necessity in 2025 for any enterprise platform that seeks to remain relevant in a generative AI powered market,” said Hyoun Park, chief analyst at Amalgam Insights.

To Park’s point, AI-based agents are the next big thing, and market research firm Gartner predicts that by 2028, almost 33% of enterprise software applications will include agentic AI, up from less than 1% in 2024.

A separate report from Grand View Research claims that the global AI agents market size, estimated at $5.4 billion in 2024, is expected to grow at a CAGR of 45.8% from 2025 to 2030, driven by increased demand for automation, advancements in natural language processing (NLP), and rising demand for personalized end consumer experience.

Buoyed by this demand, software vendors and cloud service providers, such as ServiceNow, Salesforce, Workday, AWS, IBM, Google, and Microsoft among others, are ramping up their agent-based offerings.

Technology consulting firm West Monroe’s partner for its technology and experience practice, Cam Cross, believes that Oracle is following other SaaS leaders and software vendors in rethinking how users interact with their products by embedding AI into their workflows to help their users leverage automation and augmentation.

“This keeps Oracle’s stack competitive and potentially helps attract a customer base that increasingly factors AI capabilities into vendor selection,” Cross explained.

The Futurum Group’s lead for CIO practice, Dion Hinchcliffe, pointed out that AI Agent Studio is a way for Oracle to reinforce the stickiness of Fusion Applications, making it harder for customer enterprises to migrate away.

“By embedding AI-driven automation directly into core business processes and making it available at no extra cost, Oracle is ensuring that Fusion remains a compelling, high-value ecosystem. The more customers build on Oracle AI Agent Studio, the deeper their reliance on Fusion Applications, and by extension, Oracle Cloud Infrastructure (OCI),” Hinchcliffe explained.

AI Agent Studio gets agent templates, over 50 pre-built agents

Oracle’s new AI Agent Studio is a no-code set of tools that allows enterprise IT teams to build agents using natural language, deploy and manage them, according to Oracle’s group vice president of outbound product for Fusion Cloud Applications Natalia Rachelson.

Some of the key features include agent template libraries, agent team orchestration, agent extensibility, native Fusion integration, third-party system integration, and security framework.

The agent template libraries, according to Oracle, will allow enterprise users to create their own AI agents with pre-built templates paired with natural language prompts.

“Users can leverage the library of ready-made templates to support a variety of business scenarios, for example opportunity to quote, return order processing, or shift scheduling,” Oracle said in a statement.

According to Rachelson, these agents can be modified via the new Studio by adding documents, tools, prompts, or APIs to address their specific industry and business needs.

Enterprises can choose their own LLMs

As of now, the Studio supports Llama, Cohere, and to some extent, OpenAI’s GPT large language models(LLMs) but Rachelson pointed out that enterprise users may plug in other external industry-specific LLMs for specialized use cases.

In order to help enterprises build more accurate agents faster, the Studio provides access to Fusion Cloud Applications knowledge stores and APIs, Rachelson said.

Further, Oracle said that the Studio can be used to connect newly built or modified agents to third-party agents through APIs that support both immediate next steps and long-running processes.

In terms of testing tools, the Studio is capable of monitoring results within AI-driven workflows. Additionally, Rachelson pointed out that enterprise IT users will get a sandbox environment to test their agents before deploying them.

Is it truly agentic?

Oracle’s AI Agent offering, according to analysts, is not truly agentic.

Agentic AI unlike agents in general has the capability to be autonomous, which means that it is able to take actions independently in its ability to interpret data, predict outcomes, and make decisions, learning from new data.

“Oracle AI Agent Studio’s focus on basic task automation reflects a practical approach to providing agents, but is not as ambitious as some of the recent announcements by Salesforce and ServiceNow to automate complex chains of thought within an agentic framework,” said Amalgam Insights’ Park.

Rather, Futurum’s Hinchcliffe, believes the pre-built templates, Fusion-native integration, and orchestration layer suggest more workflow automation than true agentic behavior.

Additionally, Hinchcliffe pointed out that though the Studio has the ability to set up multiple agents or orchestrate agents, it is “unclear” how flexible the offering is compared to AWS or IBM’s agentic frameworks, which allow deep customization.

Though the Studio allows agents to be integrated with third-party applications, it might not be very useful in curating a multi-vendor agent orchestration scenario, said Balaji Abbabatulla, vice president and analyst at Gartner.

However, analysts believe that the new Studio is worth a look for CIOs already running Fusion Cloud Applications as agents built via the Studio will be embedded into Oracle Fusion Cloud Applications from the outset.

This means that enterprises will almost have a guarantee that their agents are appropriately vetted for security, privacy, and performance-related considerations and this confirmation will help enterprises have more confidence in adopting agentic technologies, said Arnal Dayaratna, research vice president at IDC.

Another point of advantage is the no additional cost factor of the Studio. Futurum’s Hinchcliffe believes that the pricing strategy is an aggressive play against rivals who charge, such as Salesforce’s Agentforce, which sometimes charges $2 for a transaction.

However, he pointed out that the actual value of the new offering will depend on how open-ended the agent orchestration is.

“If Oracle’s approach remains tightly constrained to Fusion Applications, enterprises looking for broader AI autonomy and orchestration may still turn to AWS, Google, or Microsoft,” he explained.

Marketplace on the cards?

Oracle’s Agent Studio, like similar offerings from rivals, although not immediate, is expected to get a marketplace in the future, according to Rachelson.

Vendors, such as Salesforce and Microsoft, have created an agents-related marketplace that allows its user and partner base or individual developers to create agent templates, prompts, etc., and share them for free or a fee.

The rationale is that the partner and user community ensures more availability of agents, or agent-related skills, and thus increases its usage. Currently, for the AI Agent Studio, Oracle has partnered with Accenture, PwC, and Deloitte.