Technology titans must continue to evolve, or risk being relegated to the scrap heap of history. IBM doesn’t plan on joining the tech mastodons anytime soon.
The company, whose knack for surviving tech disruptions makes it hard to root against, has simplified its go-to-market strategy to make it easier for customers and partners, winnowing its sales segments from dozens to two channels. The moves, initiated by CEO Arvind Krishna less than a year into his tenure, are designed to streamline the company’s approach to selling hybrid cloud services and artificial intelligence software. Both are viewed as critical for transforming businesses in the digital era.
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(Insider Story)
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Source: News