MSC Cruises — the world’s largest privately-owned cruise liner — will launch its latest vessel next month, promising to showcase investments in a range of digital technologies. Guests and crew members onboard the MSC Meraviglia will have access services that rely on mobile apps, facial recognition, IoT beacons, and wearable technology, all aimed at improving customer experience.
It is part of a 20 million investment in technology for two ships — the Meraviglia and the Bellissima, which is set to launch in 2019 — and the culmination of a three-year process to upgrade the company’s digital services, according to Luca Pronzanti, MSC’s chief business innovation officer.
To read this article in full or to leave a comment, please click here
Source: News Feed