MicroStrategy boosts HyperIntelligence with artificial intelligence

MicroStrategy has added generative AI capabilities to HyperIntelligence, part of its One business intelligence platform, making it possible for workers to access data using natural language by asking questions from within any web application.

The HyperIntelligence software uses a browser extension to turn keywords in web applications into pop-up “cards” containing key information that employees can consult on demand. If that information is insufficient, workers can now ask questions to obtain more detail from MicroStrategy’s BI system as a result of the integration of its AI model, Auto, into HyperIntelligence.

How does AI integration change HyperIntelligence?

The HyperIntelligence browser extension works on Chrome and Edge browsers, automatically identifying and underlining relevant keywords on web pages visited.

Hovering over the keywords displays HyperIntelligence pop-up cards with relevant information. A sales representative could access related product information by hovering their cursor over a product name, for example.

With the integration of generative AI into HyperIntelligence, MicroStrategy aims to make more contextual insights accessible via a chat interface — details of a product’s sales or customer satisfaction, for example — and thus improve worker productivity.

“HyperIntelligence will highlight things of interest, but if you have additional questions … I can go right in the card and ask,” said Saurabh Abhyankar, EVP and chief product officer at MicroStrategy.

Since HyperIntelligence can be overlaid onto any web or mobile application through the installation of a browser extension, it saves organizations from complex AI integrations with existing systems that usually would require engineering support.

All of this happens within an existing workflow, which mean users can access data insights without leaving their current window, regardless of the application they are using, saving time, and enabling faster decision-making, the company said.

Works with existing systems

The HyperIntelligence system relies on pulling and analyzing large amounts of data across various applications and platforms to provide real-time, contextual insights directly within the user’s browser window, but that flow of information is one-way, and the AI model does not learn from the web pages viewed, according to MicroStrategy.

The AI behind Hyperintelligence strictly adheres to user permissions granted by the organization. For example, if a user lacks access to salary data, the AI won’t be able to access or learn about it either.

“It’s not scraping any of the data or storing any of the data, so that data never leaves the browser,” said Abhyankar.

Apart from Chrome and Edge, HyperIntelligence is designed to work on top of email clients such as Outlook and Gmail, CRM systems like Salesforce, or tools such as Microsoft Teams or Slack.

The company said it ensures that the client’s data stays secure within the client’s own designated space on their chosen cloud provider’s infrastructure or existing IT infrastructure, not on MicroStrategy’s servers.

The extension also comes with site access management, the ability to enable it only on chosen websites, preventing accidental exposure of sensitive data.

Data insights

The ultimate goal of integrating Auto with HyperIntelligence, according to the company, is to benefit frontline workers in various roles, by enabling natural language access to the system.

A sales representative could use AI-enhanced HyperIntelligence pop-up cards to look up customer details and identify cross-selling opportunities, simply by asking complex questions using natural language.

The company, which lists Amika, KFC, Lowe’s and even the US Transport Security Administration (TSA) as clients, said customers on the latest licensing plan will receive the AI update to HyperIntelligence automatically, without any additional usage fee. The update has been rolled out across all core markets and geographical regions, MicroStrategy said.