When Shannon Gath took the technology helm at AMAG Pharmaceuticals just over a year ago, the company was in the midst of an enterprise-wide digital transformation. One of her first actions, along with her commercial business partners, was to pump the brakes on a multimillion-dollar data management and analytics technology investment that was expected to streamline customer data, help the company better understand the customer environment, and lead to new customer offerings.
Despite the project’s solid intentions, “It wasn’t the right investment for us for the size of organization that we are,” says Gath, vice president and head of technology at the Waltham, Mass.-based company. A majority of the core capabilities they were really looking for already existed in a current platform and could be implemented with an upgrade.
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(Insider Story)
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Source: News