Compelling vision, mission and value statements are an anchor for the enterprise and for IT. They help create a powerful picture of the future by increasing clarity of purpose, organizational effectiveness, and employee motivation. All too often, organizations fail to craft effective vision, mission and values statements to the detriment of organizational drive, direction and results.
Five to ten years ago many vision, mission and value statements fell prey to platitudes and generalities. Orlando airport’s 2011 mission, “Provide safe, secure, customer friendly, affordable transportation services and facilities that promote the Orlando Experience,” could have applied to virtually any airport, shipping port or rail station by removing the city name.
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Source: News