If there’s one thing CEOs fear these days, it’s being Ubered, the dreaded code word that describes how ride-sharing startups have shaken up ground transportation. The fear is so strong that the verb changes depending on the industry, from retail (Amazon.com), to real estate (WeWork), to hospitality (Airbnb), and beyond. But the common denominator for disruption remains consistent: startups that harness cloud platforms and mobile software to deliver digital services more efficiently than less nimble incumbents.
Such existential threats pose stiff challenges to established companies, but they also present opportunities for those willing to take risks and innovate, according to KPMG, which says that 56 percent of more than 200 executives responsible for innovation expect their company’s investment in innovation to increase from 2019 to 2020. In fact, enterprises that underinvest in innovation are putting themselves at a strategic disadvantage, KPMG noted in its recent Benchmarking Innovation Impact 2020 report.
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(Insider Story)
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Source: News