Skip to content
Tiatra, LLCTiatra, LLC
Tiatra, LLC
Information Technology Solutions for Washington, DC Government Agencies
  • Home
  • About Us
  • Services
    • IT Engineering and Support
    • Software Development
    • Information Assurance and Testing
    • Project and Program Management
  • Clients & Partners
  • Careers
  • News
  • Contact
 
  • Home
  • About Us
  • Services
    • IT Engineering and Support
    • Software Development
    • Information Assurance and Testing
    • Project and Program Management
  • Clients & Partners
  • Careers
  • News
  • Contact

Increase Customer Loyalty with Payment Tokenization

Your customers expect their payment experiences to be simple, secure, and consistent, whether they’re buying online, on their devices, or in store. They also want to pay the way that best suits them. Customers are increasingly adopting alternative payment methods, such as eChecks and digital wallets.

However, all that choice has made the payment environment increasingly complex. That’s where tokenization can help simplify payments for your business. In fact, it’s already part of the payment security strategy for many businesses with an e-commerce channel – helping keep data secure.

But tokenization can also help you create a seamless payment experience, across channels and payment types, to keep customers coming back.

The evolution of payment tokenization

Almost 20 years ago, sellers, acquirers, and payment platforms started issuing tokens for individual payment credentials with the primary aim of keeping those credentials secure. A customer’s sensitive payment data is replaced with a digital identifier, or token, while the real data is securely stored. Even if the token is compromised, it can’t be reverse engineered to reveal the payment data.

The next iteration was network tokens, generated by payment networks like Visa. Instead of replacing a single primary account number (PAN) for its lifespan, a network token represents a customer’s payment credentials for all subsequent transactions. Even if a customer replaces their card, the credentials are automatically updated via lifecycle management. Customers can be recognized by their network token, allowing you to gain a better understanding of buying behaviors across different channels.

Now Cybersource goes further with its unique super token – the power behind our Token Management Service. Our proprietary super token links together network tokens from different card brands, banks, payment types, and channels.

Cybersource Super Token Image

Cybersource

How super tokens help increase customer loyalty

By linking previously disparate network tokens and payment types together, Cybersource’s super token centralizes and simplifies token management and connects and unifies customer payment data. This allows you to create a complete transaction history for each of your customers, as well as:

  • Deliver simple, seamless payment experiences, no matter how your customers are shopping.
  • Offer personalized loyalty, reward, and promotional opportunities for every online, mobile, and in-store transaction.

Making payments seamless and personalizing customers’ interactions with your brand can enhance loyalty – and drive repeat business that boosts revenue. You also get peace of mind that you’re keeping payment credentials safe and refreshed and reducing your Payment Card Industry Data Security Standard (PCI DSS) compliance scope.

To learn more about how payment tokenization can boost customer loyalty, download our guide.

IT Leadership


Read More from This Article: Increase Customer Loyalty with Payment Tokenization
Source: News

Category: NewsOctober 3, 2022
Tags: art

Post navigation

PreviousPrevious post:How CIOs Can Transform Data From a Cost to an AdvantageNextNext post:New Pricing Platform Ensures Swift Delivery of Emergency Medical Supplies

Related posts

SAS supercharges Viya platform with AI agents, copilots, and synthetic data tools
May 8, 2025
IBM aims to set industry standard for enterprise AI with ITBench SaaS launch
May 8, 2025
Consejos para abordar la deuda técnica
May 8, 2025
Training data: The key to successful AI models
May 8, 2025
Bankinter acelera la integración de la IA en sus operaciones
May 8, 2025
The gen AI at Siemens Mobility making IT more accessible
May 8, 2025
Recent Posts
  • SAS supercharges Viya platform with AI agents, copilots, and synthetic data tools
  • IBM aims to set industry standard for enterprise AI with ITBench SaaS launch
  • Consejos para abordar la deuda técnica
  • Training data: The key to successful AI models
  • Bankinter acelera la integración de la IA en sus operaciones
Recent Comments
    Archives
    • May 2025
    • April 2025
    • March 2025
    • February 2025
    • January 2025
    • December 2024
    • November 2024
    • October 2024
    • September 2024
    • August 2024
    • July 2024
    • June 2024
    • May 2024
    • April 2024
    • March 2024
    • February 2024
    • January 2024
    • December 2023
    • November 2023
    • October 2023
    • September 2023
    • August 2023
    • July 2023
    • June 2023
    • May 2023
    • April 2023
    • March 2023
    • February 2023
    • January 2023
    • December 2022
    • November 2022
    • October 2022
    • September 2022
    • August 2022
    • July 2022
    • June 2022
    • May 2022
    • April 2022
    • March 2022
    • February 2022
    • January 2022
    • December 2021
    • November 2021
    • October 2021
    • September 2021
    • August 2021
    • July 2021
    • June 2021
    • May 2021
    • April 2021
    • March 2021
    • February 2021
    • January 2021
    • December 2020
    • November 2020
    • October 2020
    • September 2020
    • August 2020
    • July 2020
    • June 2020
    • May 2020
    • April 2020
    • January 2020
    • December 2019
    • November 2019
    • October 2019
    • September 2019
    • August 2019
    • July 2019
    • June 2019
    • May 2019
    • April 2019
    • March 2019
    • February 2019
    • January 2019
    • December 2018
    • November 2018
    • October 2018
    • September 2018
    • August 2018
    • July 2018
    • June 2018
    • May 2018
    • April 2018
    • March 2018
    • February 2018
    • January 2018
    • December 2017
    • November 2017
    • October 2017
    • September 2017
    • August 2017
    • July 2017
    • June 2017
    • May 2017
    • April 2017
    • March 2017
    • February 2017
    • January 2017
    Categories
    • News
    Meta
    • Log in
    • Entries feed
    • Comments feed
    • WordPress.org
    Tiatra LLC.

    Tiatra, LLC, based in the Washington, DC metropolitan area, proudly serves federal government agencies, organizations that work with the government and other commercial businesses and organizations. Tiatra specializes in a broad range of information technology (IT) development and management services incorporating solid engineering, attention to client needs, and meeting or exceeding any security parameters required. Our small yet innovative company is structured with a full complement of the necessary technical experts, working with hands-on management, to provide a high level of service and competitive pricing for your systems and engineering requirements.

    Find us on:

    FacebookTwitterLinkedin

    Submitclear

    Tiatra, LLC
    Copyright 2016. All rights reserved.