IDG Contributor Network: The 3 surprising secrets that drive innovation in the digital era

What if everything you knew about innovation was wrong?

The fear of digital disruption and the boundless opportunities that are arising as we enter the digital era are making innovation a critical topic for CIOs and their C-suite counterparts.

As a result, enterprises are launching innovation-focused initiatives at every turn.

But what if creating innovative breakthroughs and developing a much-heralded innovation culture isn’t about creating tiger teams or unleashing unbridled, free-wheeling creativity into every corner of the organization?

What if driving innovation in the digital era came down to three simple actions?

Start here: Innovation ISN’T about technology

It’s inevitable, hear the word innovation, and you immediately start thinking about technology. After all, innovation and technology have been nearly synonymous for most of the last two decades.

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