IDG Contributor Network: Surviving and thriving in a zombie business apocalypse

In the 2008 film, Zombie Apocalypse, college roommates Mark and Tom are forced to defend themselves against a town full of zombies. Fortunately, our heroes are prepared. According to Rotten Tomatoes, “Mark is handy with an axe, and medical student Tom has played enough video games to keep his cool in the chaos.”

It’s not a stretch to say the business world is in the midst of its own zombie apocalypse but are companies prepared? Customer expectations around engagement, pricing and service have changed significantly over the past decade, challenging sellers of goods and services to think more creatively about how to satisfy buyers, and creating opportunities for entrepreneurs and new companies to displace established vendors.

To read this article in full or to leave a comment, please click here