Obsession with prototyping
Many teams use what they call a “kindergarteners’ approach” to come up with as many ideas as possible. It is a quick and fun way to experiment. To help with such prototyping, teams use tools ranging from paper napkins and sticky notes to 3D printing and computer simulation. To inspire ideas through prototyping, organizations provide teams with work places that range from the merely colorful to the arguably weird.
Prototyping works for almost anything from coffee mugs and everyday products to digital technologies. Agile methodologies recommend prototyping.
Most importantly, prototyping can produce good results. Regardless of the “product,” design is important, and prototyping is an important design technique.
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Source: IT Strategy