I had the pleasure of speaking with Joe Hayes and Jim Brusnahan on the topic of business relationship management (BRM). Hayes is the CIO at Prudential’s Group Insurance business unit, and Brusnahan is the Director of IT Business Partners at Johnson Controls. Both of these individuals are extremely knowledgeable and supportive of the BRM as a capability, discipline and role.
Before highlighting my discussion with Joe and Jim, I’d like to begin by describing the conceptual underpinning of BRM. According to the Business Relationship Management Institute, BRM is (courtesy of the BRM Institute):
“A BRM capability is designed to stimulate, surface, and shape business demand across all functions (business units, sales, marketing, technology, HR, finance, etc.) and ensure that the potential organizational value from that demand is captured, optimized, and recognized. A strong BRM capability converges cross-functional teams and eliminates value-depleting organizational silos. It strengthens collaboration and drives a culture of creativity, innovation, and shared ownership across the enterprise, so that holistic, innovative, and value-driven strategies are created and deliver their intended business value results.”
Read More from This Article: IDG Contributor Network: How business relationship management maximizes the value of IT
Source: IT Strategy