Organizations want to be “data-driven.” The gist of which is they want people using data to make decisions. Leaders know that too many people make stuff up. And every leader has done it themselves, so it’s not as if it’s a secret or anything. So, we want our data to drive our organization. But what does that even mean?
Is being data-driven like being chauffeur-driven, where we sit back and get to our destination on what we trust is the best route? Or is it more like driving cattle, where enough of us form a herd and move along a path not of our choosing?
Where do we as people fit in to these scenarios? In neither are we making decisions, which, in the world of data, is our primary responsibility.
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Source: IT Strategy