IDG Contributor Network: BRMs: the CIO’s new change agent

The role of the business relationship manager can be summarized in one word: change. Begin by defining the BRM role.

The BRM role is evolving; we don’t know the end state. The need to stimulate, surface, and shape demand has never been stronger. Blockchain is starting to walk. AI is getting smarter. And consumer tech is almost friendly. The transformational nature of change is the realization of strategies, plans, and budgets. How we define the role of the change agent directly correlates to the pace of adoption. In this case, the change agent is the business relationship manager.

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