Today’s digital business strategies come with a list of enticing expectations: improved process efficiency through automation, increased employee productivity, better management of business performance and new revenue streams, to name a few perks. But with all of the promises offered by digital strategy, there is one simple truth:
“The people are the center of any digital transformation. We understand that it has to work for our users or we’re not actually solving their problems or making their lives better,” says Mouneer Odeh, vice president of enterprise analytics and chief data scientist at Thomas Jefferson University and Jefferson Health in the Philadelphia area.
Organizations are finding that to be successful, they must improve the digital experience. Many of this year’s Digital Edge 50 award-winning organizations have done just that. Here they share how they’re using new technologies to enhance how customers experience their companies’ products.
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(Insider Story)
Read More from This Article: Humanizing the digital experience
Source: News