A culture of innovation is not the first description that comes to mind when talking about a 90-year-old domestic manufacturer, but it’s something officials at John Matouk & Co. are actively implementing as a key part of their digital transformation.
Matouk’s drive to innovate echoes that of many organizations: to stay relevant and compete effectively against more nimble companies, as well as attract and retain talent. While the company prides itself on the quality of its products, brand experiences and customer relationships, “there’s a risk in thinking, ‘We’ve been doing this for almost 100 years and there’s an authenticity to our heritage, so people will keep purchasing from us,’” says Stuart Kiely, vice president of digital strategy at Matouk, which makes fine linens and luxury bedding.
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Source: News