Communicating, or marketing, the IT organization may strike an old-school CIO as needless flash, ego, and a distraction from “the real work.” But as much as anything else a CIO does, communication is very real work.
To name just four key IT priorities that greatly depend on communication:
- The fight for talent
- The CIO’s personal brand — which ties closely to the talent effort
- The CIO’s increasing role as a public-facing, customer-engaging corporate leader
- IT maturity — the evolution from service provider to strategic partner to “innovative anticipator”
That’s a lot to accomplish, and no CIO does it alone. There’s a trifecta of unsung heroes supporting today’s CIO. (We discussed the HR business partner previously, and I’ll feature the chief of staff soon.) Let’s dive into a role that’s essential to IT maturity and the more public face of CIOs and their organizations: the IT communications lead.
Read More from This Article: How CIOs communicate success — and elevate their game
Source: News