Adidas is taking its approach to gathering and responding to consumer feedback and applying it internally for employee feedback and satisfaction with a dynamic, monthly, mobile-first approach.
When director of people analytics Stefan Hierl started at Adidas Group, he found himself wondering why the company was using sophisticated resources to monitor consumer feedback but “archaic methods” internally. “That didn’t make any sense to me,” he says.
So Hierl went about moving away from the monolithic employee engagement survey of 80 questions, followed by months of analysis and reporting cycles. Now Adidas wants to create more of a constant feedback loop for its employees that better resembles the way it engages with customers.
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Source: News Feed