A single source of truth for customer data and a voice assistant for the enterprise were among the novelties Salesforce.com CEO Marc Benioff unveiled at the company’s Dreamforce 2019 conference in San Francisco this week.
The goal of Customer 360 Truth is to link all the data a business holds on a customer with a single Salesforce ID, connecting website visits, order history, email address and device ID.
Read More from This Article: Dreamforce 2019: Salesforce gives CRM ‘single source of truth’
Source: News