At Broadcom, we are big believers in focus. We focus on technology innovations, on R&D, and on the experience of our customers. We innovate in our solutions, and we innovate in our partner go-to-market model, as I described in my previous blog “Reinventing Partner Go-to-Market Business Models”. That’s one reason we rely so heavily on our partner ecosystem and why we invest so much in partners. As our CEO Hock Tan says: we focus on what we do best, and our partners focus on what they do best.

Three and a half years ago, we created the Broadcom cybersecurity aggregator program and over the course of those four years, we evolved it—with partners. We saw a lot of success in that program for us, for our partners, and most importantly for our customers. Because of that success, we have decided to expand that program to include more of Broadcom’s software portfolio, specifically CA Technologies enterprise software, mainframe software, and cybersecurity solutions (including Symantec and Carbon Black). We call it the Accelerate Program.

Through our partners in the Accelerate Program, we extend our reach with local expertise and extensive knowledge of Broadcom solutions—which ensures we are delivering superior service and support for customers at all stages of the customer journey. It also allows us to keep our focus on innovation, R&D, and our customers.

Better Technical Support and Experience for Customers

The program is aimed at providing enhanced service levels for more Broadcom software solutions delivered to a broader range of Broadcom customers across multiple geographies. Through the Accelerate Program, partners will act as an extension of our Broadcom team, providing extensive technical support capabilities in the customer’s preferred language and time zone, as well as enhancing the customer experience through accessibility, specialized knowledge, tailor-made solution bundles, personalized assistance, training programs, and value-added services.

Enhanced Profitability and Margin Opportunities for Partners

The Accelerate Program continues to enhance profitability and margin opportunities for our distribution and resell partners. With the program, partners can differentiate themselves and create closer relationships with customers through their extensive knowledge of Broadcom solutions, in-region expertise, and ability to deliver value added services. 

Since selected distributors will be supplementing our in-region technical support capabilities under the Accelerate Program, our reseller partners will be able to focus on providing value added services to customers such as health checks, architecture conversations, and post sales services around implementation and support. These services can help customers maximize the value of their investment in Broadcom’s solutions. Offering value added services opens a new revenue stream for reseller partners and allows them to build stronger relationships with customers as trusted advisors who can offer comprehensive solutions and support throughout the customer lifecycle. By partnering with selected distributors, reseller partners will gain access to the distributor’s technical expertise, training programs, and resources that enable resellers to deliver high-quality value-add support services that promote customer success.

What’s Next?

 In addition to our focus on expanding the program, we want to emphasize that our business units remain steadfast in their commitment to supporting our resell and value added solution provider partners. These partners are integral to our ecosystem, and their success is paramount to us. Our business units will continue to provide the necessary resources, content, guidance, inclusion, and support to ensure their success. This unified effort underscores our dedication to fostering strong, collaborative relationships across all levels of our partner network, ultimately driving mutual success and delivering exceptional value to our customers.

We are very excited about the expansion of our program and are committed to making it successful for the benefit of our partners and our mutual customers—we plan to increase investments in training and enable our partners with proven methodologies that help them provide the highest level of customer care and support possible.

About Cindy Loyd:

Cindy Loyd is Vice President of Global Partner and Commercial Sales, focused primarily on Broadcom’s software portfolio. In her role, she and her team work closely with customers and partners around the globe to ensure they receive the highest level of service and the best solutions to achieve breakthrough results.