In the wake of shelter-in-place mandates around the world, non-essential brick-and-mortar retailers are forced to shut their doors until social distancing measures ease. As a result, e-commerce demand is soaring. According to a new “Global Shopping Index” report published by Salesforce, the number of unique digital shoppers rose 40% year-over-year (YoY). Digital shoppers drove 20% revenue growth compared to 12% in Q1 2019. This growth outperformed the pre-global pandemic 2019 holiday shopping season, which was viewed as very strong season.
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Source: IT Strategy