Complaints in EU challenge Meta’s plans to utilize personal data for AI

Meta is facing renewed scrutiny over privacy concerns as the privacy advocacy group NOYB has lodged complaints in 11 countries against the company’s plans to use personal data for training its AI models.

NOYB has called on national regulators to take immediate action against Meta in 10 European Union member states and in Norway, arguing that changes to the company’s privacy policy due to enter effect on June 26 would permit the use of extensive personal data, including posts, private images, and tracking information, for training its AI technology.

“Unlike the already problematic situation of companies using certain (public) data to train a specific AI system (eg a chatbot), Meta’s new privacy policy basically says that the company wants to take all public and non-public user data that it has collected since 2007 and use it for any undefined type of current and future ‘artificial intelligence technology,’” NOYB said in a statement.