Count American apparel company Carhartt among those enterprises turning to artificial intelligence for strategic benefit. The company, which has been making workwear and hunting clothing for more than 100 years, recently found the sales efforts of its three go-to-market divisions — each with different distribution channels — to be less coordinated and efficient as they could be.
To take a more strategic, data-driven approach to sales prospecting, Carhartt has developed an AI-driven sales optimization and prospecting engine called the Market Attack Sales Prospecting Module. The project, which has earned Carhartt a FutureEdge 50 Award for applications of emerging technologies, enables the company’s sales units to be more intentional about how they go to market in a coordinated way, says Jolie Vitale, director of BI and analytics at Carhartt.
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Source: News