With shiny objects involving artificial intelligence (AI), blockchain, and the internet of things (IoT) coming onto the market every day, it is easy for executive committees to let the technology tail wag the business dog. At Campbell Soup Company, CIO Francisco Fraga preempts this unhappy fate by making “business relevance” the foundation for all technology initiatives.
Martha Heller: What does “digital transformation” mean to Campbell?
Francisco Fraga: For Campbell, it is very clear: Digital transformation is about leveraging IT in four ways:
Read More from This Article: Campbell’s CIO: For digital transformation to succeed, connect IT to business strategy
Source: News