The Boston Red Sox have been among Major League Baseball’s most winning teams in recent years. The same couldn’t be said for the franchise’s technology systems when CIO Brian Shield joined the organization in 2013.
Leaning on a new digital strategy that emphasizes improved operations and fan experiences, Shield has since overhauled everything from the core applications that help the team operate to the software the club uses to communicate with its employees.
The BoSox digital strategy has been expanded to include chatbots that help the organization connect with fans and employees and wayfinding technology to help fans navigate the storied Fenway Park on game days.
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(Insider Story)
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Source: News