When Craig Wheeler joined Beate Uhse Group, a German retailer of sex toys and erotic lingerie, to become its chief digital officer, the company was already in the throes of change.
Six months later Wheeler became its CEO, and now finds himself dealing with a restructuring, a rebranding and a rebuilding of key IT systems in a bid to make online sales of intimate products even more personal.
Beate Uhse, the company’s late founder and a former stunt pilot, is credited with opening one of the world’s first sex shops in 1962, building on her earlier mail-order business focused on contraception and advice on sexual health.
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(Insider Story)
Read More from This Article: Beate Uhse aims to personalize the online sex shop
Source: News