A core tenet of successful digital transformation is a laser focus on customers. After all, if your organization struggles to relate to your customers, delivering the products and experiences they desire is next to impossible.
That’s the challenge Erich Umar faced when he joined State Street in 2016 as head of technology experience management. Employees of the 227-year-old custodian bank, steeped in tradition and legacy processes, struggled to grasp how to develop products and services using design thinking, an increasingly popular approach to product development centered around user experience.
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(Insider Story)
Read More from This Article: At State Street, design thinking drives digital strategy
Source: News