The coronavirus pandemic has raised the functionality factor for mobile software, as some fear-filled customers shy away from brands they perceive as not having their social-distancing concerns at heart by providing a digital equivalent for every touchpoint. Woe to the company that can’t create an end-to-end contactless user experience that is seamless, convenient, and — importantly — fun.
On that score, Aspen Skiing Co. is building safer experiences for guests of its ski lodges by upgrading its mobile application to enable consumers to order and pay for meals and recreational services and by rolling out touchless lift ticket kiosks, says CIO John Lilley, who is leading the digital transformation for the company.
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Read More from This Article: Aspen Skiing Co. counts on change management for contactless experience
Source: News