Industrial manufacturers have long led the way in adopting augmented reality (AR) solutions, with engineers and service technicians leveraging wearables to access information hands-free. But extended reality (XR), the catch-all phrase for augmented reality (AR), virtual reality and mixed reality (MR), is emerging in retail, consumer packaged goods and other sectors as a tool to freshen up the customer experience and train employees.
AR and VR both leverage digital information, but use different interfaces. AR solutions include software on smartphones or heads-up displays, such as smartglasses, to overlay digital information, including images and text, atop physical objects in the real world. Conversely, VR is about immersion, with users typically strapping on headsets loaded with applications that replace the real world with a virtual environment. MR lies somewhere along the continuum between AR and VR.
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Source: News