Most enterprises, afraid of losing ground to competitors, are moving at such a rapid pace that they often miss signs that portend disruption. But companies can head off this innovator’s dilemma by capitalizing on emerging trends and anticipating where their respective industries are heading.
Futurist and author Daniel Burrus proposed this notion two years ago in his book, The Anticipatory Organization: Turn Disruption and Change into Opportunity and Advantage. His thesis: Change is linear, exponential and predictable.
“Every disruption that has ever happened was there to see,” Burrus said during a keynote speech at the 2017 CIO 100 Symposium, citing disruptions by Amazon.com to retail, Uber to transportation and Airbnb to hospitality.
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Read More from This Article: Anticipatory IT: Your strategy for staving off digital disruption
Source: News