Almarai partners with Google Cloud to power its digital transformation journey

This strategic partnership aims to empower Almarai to elevate its operational efficiency, drive sustainable growth, and deliver exceptional customer experiences amidst a rapidly evolving marketplace.

As population growth and shifting consumer expectations reshape the Middle East’s food and beverage sector, Almarai has recognized the necessity of embracing advanced digital technologies. By migrating its essential systems to Google Cloud, Almarai now leverages a scalable, flexible, and cost-effective platform designed to accelerate its pace of innovation and enhance resilience in a competitive global market.

“At Almarai, we are committed to delivering the highest quality products and services to our customers,” said Danko Maras, Chief Financial Officer at Almarai. “Our partnership with Google Cloud reflects our dedication to innovation and excellence. We are confident this collaboration will unlock new opportunities, drive our growth, and redefine customer experience standards in the region.”

Almarai’s digital transformation with Google Cloud focuses on two pivotal initiatives: migrating its SAP workloads to the cloud using SAP RISE and moving its sales applications online. By transitioning these core systems, Almarai aims to boost operational efficiency, improve data-driven decision-making, and respond swiftly to market demands.

The shift to Google Cloud enhances Almarai’s scalability, supporting growth plans and optimizing resources across its expansive operations. Google Cloud’s secure infrastructure ensures consistent performance, while integration with existing systems enables streamlined processes and robust data insights. Additionally, hosting data locally in Saudi Arabia aligns with national regulations and Saudi Vision 2030, underscoring Almarai’s commitment to both digital innovation and local priorities.

Through this transformation, Almarai is setting a new benchmark for efficiency and innovation in the food and beverage industry, preparing the company to stay ahead in a rapidly evolving global market.

Dr. Faisal Alnasser, Chief Information Officer at Almarai, emphasized the broader vision behind this transformation: “Almarai’s global aspirations demand agile technologies and superior customer experiences. Google Cloud’s world-class infrastructure and advanced technologies provide us with the strong foundation needed to achieve our strategic objectives and deliver unmatched value to our customers.”

This partnership also aligns with Saudi Arabia’s Vision 2030, contributing to national digital transformation and economic diversification goals by ensuring data sovereignty and local compliance.