A practical guide to machine learning in business

Machine learning is transforming business. But even as the technology advances, companies still struggle to take advantage of it, largely because they don’t understand how to strategically implement machine learning in service of business goals. Hype hasn’t helped, sowing confusion over what exactly machine learning is, how well it works and what it can do for your company.

Here, we provide a clear-eyed look at what machine learning is and how it can be used today.

What is machine learning?

Machine learning is a subset of artificial intelligence that enables systems to learn and predict outcomes without explicit programming. It is often used interchangeably with the term AI because it is the AI technique that has made the greatest impact in the real world to date, and it’s what you’re most likely to use in your business. Chatbots, product recommendations, spam filters, self-driving cars and a huge range of other systems leverage machine learning, as do “intelligent agents” like Siri and Cortana.

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