Consumer demand is becoming increasingly more complex, and businesses must scale while remaining nimble. But companies can’t “be everything” to their customers. In an effort to cover customer needs, enterprises employ creative innovation strategies, new product development, imaginative digital marketing and even costly qualitative acquisitions.
As the need to provide a greater array of services becomes more apparent, strategic partnerships have emerged as an opportunity to help enterprise businesses scale. Many organizations are experiencing remarkable, incidental innovation and growth by partnering with providers to meet their customers’ needs. Make sure your organization doesn’t get stuck on the sidelines!
Read More from This Article: IDG Contributor Network: Strategic partnership: A magic bullet for enterprise innovation
Source: IT Strategy