Communications and collaboration technology tools are worthless and ineffective if they don’t facilitate or support workplace connectivity. Speaking with business leaders and technology decision-makers has made it clear that collaboration tools suffer low adoption when they don’t support how people actually work together or connect. If a tool creates friction in workplace communications, it is an absolute non-starter. Therefore, a key objective for any enterprise investment in communications and collaboration technology has to be improving people’s work experiences and helping them get their work done. Anything less, is uncivilized!
Establish the purpose
The technology decision has to have as its core purpose the enhancement of the internal, customer and external-facing interactions of the organization. This is a continuum. Research shows there is a direct correlation between both the employee and customer experience. Digital workplace strategies have to factor in the experience of all stakeholders in every business process. Collaboration and coordination with external partner or customer organizations and stakeholders is critical.
Read More from This Article: IDG Contributor Network: Choosing the right collaboration technology for workplace connectivity
Source: IT Strategy