Go to any customer relationship management (CRM) vendor’s website and you’ll be inundated with wondrous tales of how the CRM system can transform your business, increasing profitability and customer satisfaction at the same time. CRMs give you access to new markets, provide executives with a 360-degree view of the customer relationship, enable real-time responses to myriad customer problems, increase sales productivity and improve operational predictability, all while whitening teeth and freshening breath! The good news is that there isn’t a single lie in any one of those websites. (What they say is guaranteed to be true in someuniverse, if not the one we inhabit at the moment.)
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Source: News