General Motors has built a predictive analytics platform that generates insights into several core business strategies, including anticipating market demand for autonomous vehicles. Maxis — shorthand for maximizing insights — represents a multi-million-dollar investment in data-crunching technologies that coincides with the company’s IT strategy overhaul.
Maxis, which received a CIO 100 Award in IT excellence, is making information accessible for thousands of GM employees, including anyone from business analysts and software engineers to data scientists and C-suite executives, says Les Copeland, GM’s CIO of global data strategy, artificial intelligence and analytics services, who oversees the platform. Among its key attributes is self-service analytics, which allows employees to query a Google-like search interface for information about specific business needs, including pricing, incentives and marketing optimization, sales lead management and forecasting, and problem detection.
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(Insider Story)
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Source: News