IDG Contributor Network: SAP Ariba’s platform strategy

For most tech-company CEOs and entrepreneurs, having a platform business model and successfully taking it to scale is stuff of legend. Due to their network effects and ability to create a virtuous cycle where the benefit of a product or service increases as more people use it, platform business models have become the dominant business model for the digital economy.

Platforms have proven themselves in the high tech and B2C space with household names such as Apple, Airbnb, Microsoft and Uber and in recent years have become the go-to strategy for B2B industry clouds such as those of GE Predix, Philips HealthSuite and many others.

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