The pressure on CIOs to deliver digital experiences and transformation has accelerated during the pandemic, as maturing digital capabilities will be critical for enterprise success moving forward.
Customers agree: 84 percent of customers polled for the recent State of the Connected Customer survey from Salesforce said the way they experience an organization is as important as its products or services, and 73 percent expect companies to understand their needs and expectations.
Executives have gotten the message. TEKsystems polled 510 business and technology decision-makers for its 2020 State of Digital Transformation report and found that 72 percent listed improving customer experience and engagement as a top DX objective — making it No. 1 on the list of transformation goals.
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(Insider Story)
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Source: News