Data analytics is one of the most powerful resources enterprises have at their disposal. But the value of analytics can diminish significantly if the tools and process in use are not friendly and broadly available to the business users who need them.
Afterall, these are the people who will be leveraging the data to gain insights in areas such as sales, marketing, product development, customer support, and customer experience.
“Data by itself is not analytics,” says Bryan Phillips, senior vice president of technology and CIO at Alpha Packaging, a manufacturer of bottles and jars. “At some point in time you have to understand the problems, issues, opportunities that the data is indicating, otherwise it’s just data or pretty pictures.”
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(Insider Story)
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Source: News