Seeking to strengthen consumer loyalty, 7-Eleven has launched a chatbot and a new rewards app, and is experimenting with other emerging technologies such as drones, biometrics and peer-to-peer payments. If the initiatives work as intended, they will help the chain redefine convenience for the 55 million consumers who visit any of the chain’s 63,000 stores worldwide daily, says 7-Eleven Chief Digital Officer and CIO Gurmeet Singh.
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Read More from This Article: 7-Eleven digital transformation ushers in new era of convenience
Source: IT Strategy