Cutting-edge companies are turning to artificial intelligence and machine learning to transform how they interact with customers, strengthening those relationships, distinguishing themselves from competitors, and increasing revenues.
At the center of this transformation are technologies such as chatbots, recommendation engines, personalized communications, intelligent ad targeting, and image recognition. Gartner analyst John-David Lovelock predicts that AI-derived business value will more than triple to $3.9 trillion by 2022 — with improvements to the customer experience key to this growth.