5 tips for thriving in the digital era

Your CEO has been running your company for 10 years and has spent 30 years in the industry. She is visionary and flexible and has pivoted the business during changing markets. She has evolved the culture appropriately and has consistently outpaced the competition. She knows the business and how to grow it. Until now.

With digital technologies changing markets, customer behavior, product development, workforce behaviors – and pretty much everything else – your company’s business model is on the verge of tremendous change. The position that your company has comfortably occupied in your customer’s value chain will not hold.